In order to increase the popularity of the Airpro brand in the Chinese market, in December 2019, Airpro officially signed a contract with the La Roja football team, becoming one of the main sponsors of the football team, and customized a new brand uniforms with Airpro LOGO for each football player .

From the perspective of publicity effects, football is a worldwide sport with a huge audience in China. Sports sponsorship is undoubtedly one of the effective channels for brand promotion. The brand tone of Airpro itself fits in with active sports.

From the perspective of the brand concept, the core values of Airpro and La Roja emphasize the integration of diversity and multiculturalism. La Roja has international players from Ethiopia, France, Italy, Britain and Morocco,they work together in a Chinese football team. This spirit of international cooperation and unity is also the brand concept advocated by Airpro. As an international fragrance brand, Airpro hopes to sell its products all over the world, so that users all over the world can start their own fragrance experience.